The founders of the ultrahip Mexican hotels CONDESAdf and Habita have now created Hotel Azucar, named for the sugar cane grown in the Gulf state of Veracruz.

Step in and step back in time to a place of breathtaking natural beauty as you saunter through the 20 low-lying whitewashed palapas, (bungalows) each topped with a thatched roof and having a private, intimate terrace overlooking the stunning Gulf of Mexico. Just one look at the blues of sky and sea, and guests are overcome by an atmosphere that is airy, breezy and easy. 

Public spaces are largely open-air, like the relaxing biblioteca  where guests can lounge in wicker chairs or on pink pillows under jug lamps hanging from an open thatched ceiling, or an outdoor spa that features a yoga space and a wide array of holistic spa services.

Visitors can take a dip in a funky pool whose deck is bedecked with sun bleached pink beanbags, and after exploring the nearby archaeological ruins 30 minutes to the north or the charming fishing village of San Rafael, they can dine on catch-of-the-day seafood at almost cartoon-like colourless furniture in the hotel’s sugar-white restaurant.